crystal-clear, high-resolution aerial imagery is now enhancing the real
estate maps The
Shopping Center Group’s (TSCG) team of retail real estate brokers
use for location and market analysis.
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This map was created for a site tour for a client that is new to the Carolinas. The area shown is opposite from Concord Mills, an outlet mall and a top tourist attraction in the state, and is a highly desirable area with new construction to show. Nearmap allows TSCG to refresh the imagery and provide a more accurate representation of the current as-built status of an area. (Photo: Business Wire)
Providing quality aerial imagery is a critical element in creating the
most accurate, detailed maps available for TSCG brokers and clients.
Through Nearmap’s integration with ArcMap from Esri, TSCG incorporates
Nearmap imagery as an enhanced storytelling vehicle, providing
information such as:
History - Because Nearmap’s images are captured at least
two times per year, brokers are able to show clients the history of
growth in a particular area. Imagery also reflects leaf-off and
leaf-on comparisons, allowing for unobstructed views of ground-level
assets like sidewalks, utility boxes and parking.
Higher resolution - With 2.8-inch GSD, quality images lead to
better measurements, allowing TSCG brokers to effectively plan and
visualize maps for clients.
Points of interest - With crystal-clear images, The Shopping
Center Group brokers can easily identify street details, neighboring
structures, signage and traffic patterns.
Increased efficiency - Vivid imagery has reduced the need for
repeat, extensive on-site property visits, allowing both broker and
client to spend valuable time securing other details.
“Nearmap has now filled gaps we found in our previous maps,” said Gregg
Katz, director of innovation and technology at TSCG. “The service has
given us the ability to show newer, clearer images, especially as we
zoom in and drill down on particular sites.”
Partnering with Nearmap has been a win-win relationship for TSCG,
allowing the firm’s GIS mappers to create the highest quality maps for
“Nearmap lets our brokers get up close and personal and see the sites in
a much different light,” said Bryan Chandler, GIS manager for TSCG. “Now
we have the option to pull in Nearmap to give the brokers exactly what
they are looking for. Having Nearmap in our tool belt has allowed us to
really meet the broker’s needs.”
Founded in 1984, The Shopping Center Group is recognized as the
preferred, retail-only real estate service provider known for dependable
service, proven integrity, indisputable commitment and unparalleled
market knowledge. With 21 offices coast-to-coast, the firm maximizes
outcomes in tenant representation, project leasing, property management,
capital markets services, and property dispositions for landlords,
developers, investors, financial institutions, retailers and restaurants
throughout the United States. In 2016, The Shopping Center Group
facilitated over 2,000 transactions totaling over $2 billion. Its
third-party portfolio includes exclusive leasing assignments for over
800 retail centers, totaling over 60 million square feet and management
agreements for over 10 million square feet of retail property. The firm
exclusively represents over 400 retailers, restaurants and entertainment
Named one of Esri's 2016 Special Achievement in GIS award winners, The
Shopping Center Group’s investment in GIS mapping technologies has been
instrumental to its success.
“We employ a team of 28 GIS mappers who work with over 100 brokers to
create maps that reflect all the information needed to effectively
assess a location," Chandler said. “Quality imagery is an absolute
Nearmap, a location content provider specializing in frequently updated
aerial imagery, captures images that are 2.8-inch GSD. Superior to the
satellite imagery TSCG was previously relying on, Nearmap allows the
retail real estate firm to create detailed maps, reflecting everything
from a high level in the air down to a zoomed-in perspective.
Nearmap will be showcasing its latest imagery solutions at the Esri User
Conference in San Diego, July 10-14. Stop by booth 2227 to see it in
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